The real estate sector is one of the fastest-growing industries in the world today. Establishments rise here and there whether commercial, industrial, or residential. Realtors are also starting to become more competitive and always make it a point to keep their head in the game. However, in today’s modern age, and with technology slowly taking over human lives, how do real estate agents, brokers, or realtors become even more competitive and effective digital-wise? Does traditional, word-of-mouth marketing still work or there really has to be quite a few changes for you to effectively and quickly sell a real estate property? If you read further, you’ll be able to grasp a few of Valerie Jennings’ guide on how to sell real estate!
Valerie Jennings is an entrepreneur from Kansas, who founded her business, Jennings Social Media and MarTech, a few years back. She’s very passionate about digital marketing and in fact, an early adopter of social media and marketing technology. Taking into consideration how much of an experience she has already acquired, then she might have a few words to say about how to sell real estate properties. If you’re a realtor and you don’t know where to start when it comes to promoting and selling your property online, then this article is for you. Below is a list of items or a guide from Valerie Jennings to help you sell real estate:
Influencer Marketing
Influencers are one of the most significant factors as to why real estate industries, or basically any industry or company, get featured and earn a considerable amount of attention and profit. Influencers are crucial when it comes to digital marketing. From the term itself, they influence people on what to do, where to go, what to buy, where to eat, etc.
In today’s day and age, lots of people have become more dependent on influencers when it comes to their decision-making. Knowing the fact that influencers have experienced or tried a product or service firsthand, then their reviews will matter (a lot) to their viewers. With that, viewers or users are then influenced to try or purchase the same product or service. Influencer marketing is one of the most, if not the most, effective strategies in digital marketing, and it’s about time realtors take this into consideration.
Social Media Content
As mentioned, lots of people nowadays are fond of several social media platforms; hence, almost everyone is on social media. With that, realtors need to know how to provide quality social media content as a way to convince them to purchase a property from you. Most of the time, users also base their decisions on the quality of photos, videos, or posts they see online. Let’s say your video turns out crappy and your photos grainy, the concept wasn’t even thought of well, then it might send misleading messages to your followers. This can lessen your chances of converting users or followers into clients.
However, it doesn’t stop on social media content alone. As a realtor, you have to make sure that what you post on social media is also how it really is in reality. Yes, users base their decision through posts they see online, but that can change once they see that the things you post on your social media profiles are nothing like the ones in real life. You have to be very careful when it comes to filtering out certain things. As much as possible, try to display good quality content without losing your brand’s uniqueness and integrity.
Virtual Tours and 360-Degree Videos
Not everyone has enough time to physically be at the site to check out the latest properties. That’s why you can use even just your smartphone to virtually tour potential buyers through the whole property. Not only is it time-efficient, but cost-efficient as well! Why? Because you wouldn’t have to worry about gas when picking up clients, touring them around the community, and dropping them off. Virtual tours and 360-degree videos make a huge difference, and a lot of realtors are starting to do this now. Are you?
Email Marketing
Surprise, surprise! Yes, there are still some people in today’s modern age who check their emails from time to time. Maybe a force of habit, or a need for business purposes, who knows? What’s important is that yes, there are still people you can market and promote your products and service through emails. It’s actually one effective way of digital marketing because you get to contact the person directly.
Wrapping Up
The list above only shows a few from the many digital marketing strategies realtors can use to market and sell real estate properties effectively. The world is continuously changing; that’s why there’s also a constant need for improvement and innovation. If you don’t try to keep up, you’re going to have a hard time adapting in the long run. If you’re worried about its disadvantages, then don’t! Because these digital marketing strategies have brought more positive impacts to realtors than negative ones. So it’s safe to say, you’re in good hands with today’s technology and innovation!
