Every website owner hopes to satisfy their visitor the moment they arrive on their page. This is why such people are constantly looking for ways of making their site better, whether it’s through improved navigation, images or fonts.

Below are several tips that you can use to make your visitors sit up and read.

1. Create a Responsive Site

If you want to reap all the benefits the internet has to offer, then you should go with a responsive site. If you make your website responsive, then it will automatically customise to fit the screen of the device it’s being viewed on, whether it be your desktop monitor, TV or mobile phone. When you set up a responsive site, you’ll want to check it, just to ensure that it works the way that you want. Most website themes are built responsively, so it shouldn’t be too difficult for you to make that necessary leap.

2. Make It Consistent

Users like to be able to easily browse through a website, to identify exactly where they are on that site, at all times. This is why it’s important the style of the site remains consistent, as you do not want to confuse people. Make sure all your pages match, your font and image style is consistent and your site theme is the same, no matter where the visitor is on your site.

3. Use Flat Colours

You’ll want to stay clear of bright and bold colors. You want to keep things simple here by using flatter colors. This way, your visitors will be able to better concentrate when reading the content. Single tone colors, naturally appeal to the visitor’s senses, allowing them to concentrate on what matters.

4. Content Is King

When it comes to designing a website, the content should be held as the most important aspect of it. No matter how nice you make the website look, if it lacks high-quality attention-grabbing content, then it’s all for nothing. For this reason, you should prioritise content over everything else.

5. Consider User Experience

The reality is, if your website isn’t easily accessible then your visitors will leave almost as fast as they arrive. So when putting your website together, you want to pay close attention to the site experience.

One thing you can do is compile a list of all the things you feel the user would want to do while on your website, then checking to see whether or not you have fulfilled all of these points. So for example, if it’s to start browsing or booking an appointment or accepting an offer, such things need to be visible and workable on your site.

The best way to determine whether or not your website fulfills your criteria is to get a friend or family member to browse through your website and give you feedback.

6. Focus on Conversions

There are several ways that you can turn a visitor into a customer. These are, if the visitor purchases a service or product, or joins your mailing list. Some visitors may request a quote, download a white paper or sign up to ensure discounts on specific properties. Through the interactions on your site, the visitor should, if done correctly, become a customer. Business websites, for brokers, homebuilders or franchises, may use their site more as a showcase in order to advertise their skill set. While other sites may be constructed solely to compile a phone list which they can use to generate sales.

A successful website is one that fulfils all the requirements of the visitor, generating the desired response.

7. Optimize Your Site

There are still a great many surfers that do not have fast internet connections or fast computers, so you’ll want to ensure that your website is optimized for these viewers. You want your website code to be optimized to run on a much slower system, without sacrificing quality.

If a user encounters any sort of problem, while on your website, you can be sure they will not come back so take all the time you need to get this right.

8. Set High Standards

Analyze your competition and look at aspects of their sites that you think they have done well. Figure out what you think would work for you and what wouldn’t. Once you’ve found a competitor website that you really like, you should definitely use it as a reference point while implementing aspects of that site into your own. You can make your website better than the competition by implementing all the best aspects of all the best sites that you are directly competing against.  

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