Digital Marketing has become the core of Marketing Strategy for most companies. COVID-19 has only accelerated digital adoption. This is a mandatory tool in today’s times to drive customers, revenue and experience growth. In fact, we often witness that many startups & SMEs have leveraged powerful digital marketing tactics such as social media marketing and video marketing as a SINGLE source for branding and advertisement purposes. Some of the reasons attributed can be easy mobile access, cost effectiveness, better ROI and faster results.
However, if you are a startup or a growing real estate business, this ever-changing digital landscape may quickly sound like an overwhelming one.
- What could be the right approach for digital marketing?
- How will you make digital marketing strategies that scale?
- What are the important elements of digital marketing?
- And finally, how to create a digital marketing strategy for your small business?
Do these questions sound familiar?
Let’s discuss important steps to create a successful digital marketing strategy for your local real estate business to seize growth opportunities and boost revenue.
But before this, you need to tighten up these important digital marketing elements.
- SEO – national SEO, local SEO, such as Toronto SEO.
- PPC – pay per click advertising
- SMM – social media marketing
- Website design and development
- Email marketing, video marketing
Now, let’s discuss ‘how to create a digital marketing strategy?
Build Your Buyer Persona
Knowing who you’re marketing your products or services for is extremely important for any marketing strategy – digital or not. In general, buyer personas are your ideal customer (s). You can create them through research, survey, and interviewing your target audience.
Here is the kind of information should you collect to create your own buyer persona(s).
- Discover from what location your website traffic is coming.
- Collect sensitive information such as personal income. Since people are not willing to share such details via online forms, get the information through personal research interviews.
- Get a rough idea about the job title from your existing customer base.
- Have a good idea of the goals by speaking to real customers, internal sales, and customer service reps.
- Know the common challenges your audience members are facing.
- Know the hobbies and interests of your customers and audience members
- Get to know from your target people what is most important to them about your products.
Set Your Goals
Your market goals should be based on the fundamental goals of your real estate business. For instance, if your business goal is to increase online revenue by 30%, your marketing goals might be to generate 60% more leads than the previous year.
Whatever your digital marketing goal, measuring the success of your strategy down the line is essential with the help of a digital marketing agency in Toronto or a digital marketing tool.
For example, a professional digital marketing consultant can help bring all your marketing and sales data into one place using a digital marketing tool. This will enable you to quickly determine what works and what doesn’t for you to improve your strategy for the coming months.
Make Mobile Your Priority
Mobile Internet adoption has far outpaced desktops. The world is adapting to the Internet on smaller screens. To stay on top of your industry, you need to adapt to it as well.
This means you need to make sure your real estate website is responsive to every device and every screen size. Once you do, you will reap expensive benefits over your competitors. Key benefits:
- Attract a wider audience
- More mobile traffic
- Easier to maintain
- Fast page load speed
- Boost for SEO
- Easy to monitor analytics
- Consistency in design and brand
- Lower bounce rates
- Higher conversion rates
- Improved browsing experience
Not sure if your site is optimized for mobile? Find a reliable digital marketing company in Toronto that will help you detect whether your site is responsive and look great on various platforms, including tablets, smartphones.
Audit Your Existing Media Campaigns
At the centre of the digital marketing service is owned media – and it often comes in the form of content. This is because almost every piece of information or message you want to deliver can be classed as content, whether it is an ‘About Us’ ‘Site Page’ ‘Blog Posts’ ‘Product Descriptions’ ‘Infographics’ ‘EBooks’, Or ‘Social Media Posts.’ Quality content converts your website visitors into leads and customers, improves your brand’s online presence and boosts your search and organic traffic.
Process – To begin with, prepare a list of your existing owned content. Ranks each item as per what has previously performed related to your current marketing goals. For instance, if your goal is ‘generating leads,’ rank your content according to which pieces generated the most leads over the last year. This may include eBook, a blog post, or a site page.
The main point is to figure out what’s currently working and what is not. With this, you can set yourself up for success when it comes to planning content for the future.
Find gaps in existing content – It is very important to identify any gaps in your existing content based on your buyer personas. To take an example, if you are a local SEO company, and you are aware through research that a key challenge of your persona is to implement the right marketing strategy and you do not have content currently that addresses this concern – create some pieces of content to fill the gaps.
Apply Your Digital Marketing Methods
Choose the right digital marketing methods if you want to know how to create an effective digital marketing plan. By now, you have created your buyer persona and you know your goals, the next step is to check which channels will help you achieve them.
Various methods are available to your real estate business:
- Content marketing
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media marketing (SMM)
- Email marketing
- Online reputation management (ORM)
These are some of the channels to be used for reaching your audience. When shaping the digital marketing strategy, you need to choose which methods you would like to use.
Your digital marketing strategy should come with a solid technique to measure results. It’s crucial to figure out whether your real estate business was successful with your efforts.
Constantly monitor your results to make sure you are investing in the best marketing campaign.
It is advisable to use KPIs (key performance indicators) in order to ascertain the success of your strategy. KPIs are statistics to define whether you reached your goals.
If you are unable to achieve your goals, it will provide you a window of opportunity to restructure your campaigns to drive better results. Based on this, you can modify or optimize your marketing strategies to reach consumers better.
Having a digital marketing strategy in place is a must to continue growing in the 21st century. With the above list, you can efficiently create, fine-tune, and maintain an agile digital marketing strategy for your new startups or real estate business – reaching valuable leads interested in your business.
Don’t you have a digital marketing strategy in place? Now is the time to create yours! Find a reputable digital marketing agency for this.