The benefits of home staging is an effective extra step to sell a property fast. It can dramatically reduce the time a property sits on the market and helps to sell it for a better price.
The National Association of Realtors has recently released an interesting report on home staging which showcases how important it is for buyer’s agents to use this technique. We decided to share some of the best facts from this report that could inspire you to take action and start reducing the market time for your listings right away.
Home staging: an essential marketing technique to use
1. Both buyers and sellers prefer home staging
According to the NAR report, buyers prefer home staging for a variety of reasons:
- 77% of buyers say home staging made it easier for them to visualize the property as their future home;
- 49% of buyer agents say that home staging had an effect on most buyers’ who viewed a home.
Given this data, it’s no surprise that sellers appreciate this technique as well:
- 39% of seller agents say that staging a home greatly decreases the amount of time the home is on the market;
- 38% of sellers agents say they stage all sellers homes prior to listing them for sale.
As for the rooms which are most frequently staged, these include the master bedroom, kitchen and living room:
Source: 2017 NAR Home Staging Report
At the same time, buyers respond to home staging on many other positive levels:
Source: 2017 NAR Home Staging Report
2. How does home staging impact price?
While the main benefit of home staging is reducing the time on the market, it can also sell a home for a higher price:
Source: 2017 NAR Home Staging Report
3. Who pays for home staging?
Home improvements can be costly and not every seller is willing to commit to this technique. Still, many of them do, and agents are also eager to participate:
Source: 2017 NAR Home Staging Report
4. Time on the market
Like we were already mentioning, home staging can reduce the time a property sits on the market. More precisely, the numbers look something like this:
Source: 2017 NAR Report
What’s next?
Staging a home is not a fancy thing to offer to your sellers when outlining your marketing strategy to sell their home. It can make a huge difference to the market time and price and help you impress your clients with a quick and professional service. To learn more on the topic, check out this great roundup from NAR.
