Real Estate Sector in India
The real estate sector in India is no longer one that delays endlessly whether it is project deadlines or legal disputes. In the digital era of today, it is only natural to have the best digital marketing strategy for the real estate sector in India or for any other sector. The Government of India has improvised the real estate sector by automating and digitalizing processes.
Marketing Strategy
A marketing strategy for the real estate is harder than most sectors because even though target audience is potential real estate investors, the money involved is a huge amount even for the smallest investment.
The target audience for real estate consists of real estate agents in India, promoters and customers who are ideally saving up to spend all of it on a real estate investment. This explains why it is hard to impress investors in the real estate sector in India. The real estate sector in India is huge. Given that the country is a large subcontinent with many urban as well as rural regions. This fact also makes creating a digital marketing strategy for real estate sector in India more complicated than most other countries.
Guide to create the ultimate digital marketing strategy for the real estate sector
Cities classification
Indian cities are divided into different tiers. Based on the city’s infrastructure, transportation facilities, amenities, standard of living, etc. Tier 1 is the highest and metro cities such as Bengaluru belong to Tier 1 category. Other is the Tier 2 is the next highest and includes fast-growing cities such as Mysuru that offer a comparable standard of living but at a much lower cost of living. Another classification is Tier 3 consists of the rest of the cities which are smaller and cheapest to live in, but do not offer the best standard of living. The digital marketing strategy for real estate sector highly depends on the cities that you are targeting your audience from. Tier 1 cities will require marketing content different from the same required by Tier 2 or Tier 3 cities.
Social Media Marketing Strategy as part of the Digital Marketing Strategy for the Real Estate Sector
Social media marketing (SMM) is the main digital marketing platform in India and also around the world, regardless of the type of business. Creating social media pages on different platforms, and keeping up with the latest social media trends and being active on these platforms will add multifold benefits for recognition of your agency and conversion of potential customers into customers. Real estate investment is a future investment for most people and social media platforms help them stay up-to-date with the latest buying trends and they also tend to trust agencies that have a large following on their social media pages and numerous helpful posts in those pages.
SEO Strategy for the Real Estate Sector
When we talk about content, search engine optimization (SEO) plays a major role and we cannot stress its importance enough while creating a digital marketing strategy for real estate sector. SEO means creating great content while also adding keywords that attract your target audience by showing you in the top results on a search engine results page (SERP). For example, if you are trying to promote a flat, your keywords or key phrase may be ‘buy flats in India’, or ‘Buy MUDA Approved Sites, Plots in Mysore’. This is because those are the words that your target audience would search for.
SEO Friendly Website
SEO-friendly website is the foundation that drives your target audience to itself. Once your potential customers land on your website, they should find it easy to navigate; remember that their first impression of your matters the most. Digital marketing strategy for real estate sector highly advices. That information on your website must be easy to find. The colors used on your website must be uniform throughout your marketing copies and must strike a rhythm with your brand. Most importantly. Your website must be responsive enough to be browsed effectively from any device. A real estate consultant can greatly help you with the information that is most sought after and is highly effective.
Content
Effective content includes keywords, long-tail keywords, images and videos. All of these must be SEO Friendly. The latest trend is voice optimization as users spend the shortest time to search for something online. When it comes to images, creating your own images rather than using something brought off the internet will make a deeper impact as creativity always valued more in the real estate sector in India. Videos are a rage. As they can be created to deliver many messages in the shortest time. Media grabs a user’s attention much more than just text.
More user friendly environment
India is developing quickly when it comes to infrastructure, companies, standard of living and much more. Most government-related process are also going digital, making living in India easier for the common man. This also means there are lesser delays in getting any task done. Whether it is paying bills, claiming insurance or buying a property. The real estate sector in India has also gone digital and you must make your target audience aware of the same. Keeping this in mind, you can create a digital marketing strategy for the real estate sector.
Marketing Strategy
Marketing strategies tend to fail or succeed in any sector. With a vast and ruling sector such as the real estate sector in India, marketing strategy will be a hit or miss nonetheless. The goal is to create digital marketing strategy for the real estate sector that works best for your target audience. For example, if the property on sale or one that is being promoted in any way is surrounded by greenery. It would be ideal to highlight the health benefits of living in such a space. Most real estate marketing strategies include untrue promises. Ethical approach is always valued and is the best approach. While creating digital marketing strategy for the real estate sector. A real estate consultant can help you figure out what to include in your strategy as it would have a better experience with real estate companies.
E-Mail Marketing as Part of Digital Marketing Strategy for the Real Estate Sector
Email marketing is still being followed. Even by the biggest of companies. With everything being digitalized. People tend to check their emails frequently, at least once a day. When you have the right email formed, it will be easy to get users on your website with a single click.
Advertising
Advertising is no longer uncommon. Even bigger companies advertise on search engines to make their presence stronger. The most useful factor of advertising is that you will be placed just next to any giants in the sector. As long as you have chosen the same plans of advertising. If you link or image (whichever shows up in the advertisement) is attractive enough. You will be winning the first step. When the user chooses you over the other counterparts on the SERP. Or any website where you have been advertised.
Consumer Interaction
Customer interaction is talked about very less. But is an effective part of digital marketing strategy for the real estate sector. Whether it is through your website’s chatbot or social media platform, communicating with your customers to know their preferences will help you go a long way towards providing the best services in the real estate sector in India.
Conclusion
We hope these tips help you frame the perfect digital marketing strategy for the real estate sector. Although real estate investment is challenging, you can earn your target audience’s trust by setting an effective digital marketing strategy for the real estate sector in place.
